Eunice Farmer
Do you want to update your wardrobe? Embellish with the latest fashion trends and fads. What's new today, EMBROIDERY! A busy woman can embroider ready to wear and enjoy the latest fashion trim to hit the market. The newest sewing techniques, working with easy to make patterns, help create individual fashion statements.

That's exactly what Eunice Farmer teaches in her weekly "Sew Simple" newspaper column.

Farmer has a lot of experience in demonstrating how to make sewing simple and economical. She opened her first sewing school in 1955 and her first "Sew Simple" column was featured in the St. Louis Globe Democrat in 1959. The Des Moines Register & Tribune Syndicate began syndicating the column in 1960. Today, King Features distributes the "Sew Simple" column, complete with illustrations, to more than 50 newspapers.

A graduate of Washington University School of Fashion Design in St. Louis, Mo., Farmer studied in Europe with the top couture houses in England, France, Germany and Italy and focused on education in designer techniques. Through the years, she has lectured across the country and been a guest on many syndicated television sewing shows.

Farmer is a member of the Fashion Press and attends the New York Designer showings twice a year. Her column features the current fashions, fabrics and embellishments seen on the runways to help women update their wardrobes.

Today, in addition to writing her column, Farmer works with her daughter, Vicki Ellis, to manage Eunice Farmer Fabrics. The large boutique fabric shop includes a sewing school, which features 40 different classes throughout the year.