Wilson
The rational and learned director of Heaven's Love Thrift Shop and its many outreach programs.

Cassidy
The perhaps-obsessively socially conscious day-to-day manager of the thrift shop.

Shelby
A thrift shop regular, who doesn't consider herself a person of faith, and is always on the hunt for a bargain she can re-sell on EBAY.

Dag
The well-intentioned, but somewhat scattered worker bee of the shop who is also a recipient of the shop's efforts to help people become self-sufficient members of society.